Digirupe

Even as gold prices scale record highs, India’s jewellery market is showing a clear split in consumer behaviour, one that is reinforcing, rather than weakening, the premiumisation trend. Industry leaders say rising prices have done little to dent demand for high-value, design-led pieces. Instead, they have sharpened consumer segmentation. “Premiumisation and formalisation are only gaining…

Gold has held a unique place in financial history. For centuries, it has served as money, a reserve asset, and a store of value. Its appeal is straightforward: it is scarce, durable and carries no issuer risk. Gold does not depend on a government’s promise, a company’s earnings or a bank’s solvency. And that is…

Investors are shifting from traditional jewelry to digital gold primarily due to cost- efficiency, accessibility and security. While jewelry remains culturally significant for weddings and festivals, it is increasingly viewed as an inefficient investment vehicle compared to digital alternatives like Digital Gold, Gold ETFs, and Sovereign Gold Bonds (SGBs). Transition Drivers · Jewellery carries extra…

After the steady rally in recent times, the sudden fall in precious metal prices made investors trim down their investment in gold and silver exchange traded funds. Inflows into gold ETFs fell by 56 per cent to ₹2,266 crore against the record inflow of ₹5,255 crore logged in February as the sudden fall in prices…

Gold prices on Friday dropped ₹1,363 to ₹1,52,071 per 10 grams in futures trade amid a fall in spot demand. On the Multi Commodity Exchange, gold contracts for June delivery traded lower by ₹1,363, or 0.89 per cent, at ₹1,52,071 per 10 grams in a business turnover of 2,219 lots. Analysts attributed the fall in…